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The Tasting
Visual Identity | 2021
La Deguste is a headshop and tobacconist located in Palmas/TO. The idea of creating the brand came about when its creators felt the need to buy products to consume cannabis and could not find headshops on the "here side" (south zone) of the city that could supply these items.
The main objective of La Deguste is to promote a respectful tasting session for its customers, providing quality products and bringing information to everyone.
The idea of the name came from meetings between friends, who used to praise a good tobacco with the catchphrase "let's go to taste".
The challenge
One of the main needs presented for the project was to allude to the indigenous culture present in the state of Tocantins within the visual universe of the brand. The visual guidelines should show an extroverted, cheerful, unusual, close and organic personality.